Who we are...
We have a formula to manufacture 100% biodegradable, PVC free, soft bait fishing lures. Our goal is to provide a quality sustainable alternative solution to single use, plastic based fishing lures.


Where are we located?

We are located in Halifax, an Atlantic Ocean port in eastern Canada, is the provincial capital of Nova Scotia. A major business centre, it’s also known for its maritime history and lobsters!


Our team 

Name: Guillermo Villarreal
Location: Halifax, Nova Scotia
Role: Co-founder | CEO, Guillermo manages the overall operations of the company while implementing Clean Catch’s mission and vision. 
Favourite Outdoor Activity: Definitely fishing! Usually after smallmouth bass but sometimes striped bass too. 

Name: Robel Berhane
Location: Waterloo, Ontario
Role: Co-Founder | CFO, Robel’s role involves Strategic Planning, Bookkeeping, Payroll, Financial Forecasting and Fundraising Activities.
Favourite Outdoor Activity: Robel loves sports and getting outside for physical activity. He enjoys Kayaking for a dynamic experience on the water.

Name: Kati vanZutphen
Location: Fredericton, New Brunswick 
Role: Operations Manager, Kati’s responsibilities include strategic planning and decision making, day-to-day operations and new business development. 
Favourite outdoor activity: Kati enjoys hiking in her hometown on Cape Breton Island, as well as spending the summers boating on the east coast. 

Name: Matthew Rian Mizzi
Location: Wolfville, Nova Scotia
Role: Research & Business Development
Matt's responsibilities involve problem solving in the domains of venture capital and general science. Right now, he's working on data analysis to connect anglers with their lure of choice.
Favorite Outdoor Activity:
Matt loves to camp, rock climb, fish, run, and bike and couldn't possibly pick a favorite!